Christian Dior is bringing bottles of Joy to the world, and the French fashion house has enlisted Jennifer Lawrence to help. In a short film for the soon-to-be-released fragrance Joy by Dior shot by the frequent-but-unrelated JLaw collaborator, director and producer Francis Lawrence , the Academy Award-winning actress can be seen lolling poolside at a villa in the Hollywood Hills, diving into the water and floating on her back with arms spread wide as if to embrace the sky. A pillar fragrance is a like a master brand. And everything about the new eau de parfum, from the concept behind the name to the megawatt celebrity fronting it, is aimed at millennials. They are disconnected. A brand like Dior needs to be able to talk to them.
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Jennifer Lawrence for Dior. Dior You might not recognize her, but the woman at right is actually world famous actress Jennifer Lawrence. The image is part of the "Hunger Games" and "Silver Linings Playbook" star's third ad campaign for the luxury brand Dior. Though Lawrence is on the record as being appreciative of the Photoshop wizards who make her look better, it's sort of crazy just how far they went for the most recent ads. Emily Leaman, writing for Philadelphia Magazine , described the ad as giving Lawrence a "bobble-head quality" by drastically slimming her shoulders without changing the size of her head.
Six months after her debut Dior campaign was released, Jennifer Lawrence is back modeling for the brand, but this time they went in a totally different direction. Gone is the striking red lipstick and smoky eye, instead the Oscar winner is modeling one of her best looks: a fresh face. Having already proved she needs not a drop of makeup to wow on the red carpet or a swanky afterparty like at The Great Gatsby 's in May , the star now brings her glowing skin to the brand's fall-winter campaign.